Sonne und Freude an der Deutschen See

This is a striking original vintage travel poster issued by Deutschen Reiseverkehr (RDV), designed by renowned artist Werner von Axster-Heudtlass. The artwork radiates the charm and vibrancy of Germany’s seaside resorts with the slogan “Sonne und Freude an der deutschen See” ("Sun and Joy at the German Sea").

Rendered in bold, bright colors, the scene is viewed from a pine-clad cliff, overlooking a long, sweeping beach lined with colorful beach chairs and umbrellas. The beach town below is alive with sunbathers and red-roofed buildings, evoking a sense of leisure and summer festivity. The calm blue sea curves gently toward the horizon, its soft waves giving the image a tranquil, inviting rhythm.

Framing the scene are tall, stylized pine trees in the foreground, adding depth and a sense of shelter to the expansive coastal vista. The composition draws the viewer's eye from the natural foreground down to the sun-soaked beach and out toward the open water, encapsulating a perfect summer escape.

Though in good condition overall, the poster shows signs of its age with light edge wear, some surface dirt, and multiple pinholes in each corner. Despite these minor imperfections, it remains a visually impactful piece—an exuberant tribute to 20th-century German seaside tourism and a collectible gem of travel art history.