Fly billigt på SAS turistklasse

A lively 1950s advertising poster for Scandinavian Airlines System (SAS) promoting cheap travel in tourist (economy) class. The design uses a humorous, highly graphic illustration of three stylized acrobatic figures balancing on their hands while stacked on bold text panels reading “BLIV – SAS – TURIST” (“Become an SAS tourist”). Their exaggerated poses, patterned clothing, and playful expressions give the composition motion and charm, making flying feel light, easy, and fun.

The warm orange background creates strong contrast with the blue and red typographic blocks, while the eye is drawn downward to the main slogan: “FLYV BILLIGT PÅ SAS TURISTKLASSE” (“Fly cheaply with SAS tourist class”). Instead of aircraft or destinations, the focus is on wit and visual metaphor — a hallmark of mid-century Scandinavian commercial design — using humor and modern graphic style to present air travel as accessible to everyone.

Mounted on old linen. Large tear at the bottom. Displays very well and would look great framed.