Yamaha The Total Ski

This dynamic 1968 Yamaha ski poster captures the speed and excitement of competitive alpine skiing at full intensity. The composition is shot from a dramatic low angle, making the skier loom powerfully toward the viewer as he drives downhill between the slalom gates.

Front and center is a racer in a black ski suit, wearing a red-and-black helmet and white goggles. His bib reads “JAPAN YAMAHA” with the number 3, clearly linking the athlete to the brand. He leans aggressively forward, poles angled back, knees bent, and skis cutting sharply through the snow — a pose that communicates control, strength, and performance. The skis themselves are bright red and white, drawing the eye directly to the product.

Behind him, a race official in winter gear watches closely, adding authenticity and reinforcing the competitive setting. The crisp blue sky and bright snow create strong contrast, giving the image a clean, modern, high-performance feel typical of late-1960s sports advertising.

At the bottom, bold lettering reads “YAMAHA THE TOTAL SKI,” presenting the brand as a complete, technologically advanced solution for serious skiers — perfectly aligned with the era’s fascination with engineering and innovation.

Overall, it’s a powerful, action-driven piece of sports marketing that emphasizes speed, precision, and Japanese performance technology.

In very good condition.