Vasa light bulbs - Vasa Glödlampor

A bold 1934 Swedish advertising poster for Vasa light bulbs, designed by Moje Åslund. The composition is striking and modernist, combining strong geometric forms with a heroic, almost monumental figure inspired by Gustav Vasa. The stylized man, dressed in angular blue and black shapes, holds a sword — a visual link to Swedish history, strength, and durability — while beside him a large, gleaming light bulb dominates the scene.

The design merges nationalism with modern technology: the historic warrior symbolizes reliability and endurance, while the oversized bulb represents progress and innovation. The Swedish slogan at the top reads: “Lång hållbarhet, hög ljuseffekt, låg strömkostnad” — “Long durability, high light output, low electricity cost.” These selling points are visually reinforced through sharp lighting effects and reflective highlights on the glass bulb.

At the bottom, the bold VASA name anchors the poster in heavy red lettering, giving the brand weight and authority. The style reflects 1930s functionalist and Art Deco-influenced graphic design — clean, powerful, and highly legible, with a strong sense of modern industry and national pride.

In very good condition. Light restorations. Mounted on linen. A stylish and iconic Scandinavian industrial poster that would look fantastic framed.