| Designer: | Rehm, Maria (1915-2002) |
| Country: | Austria |
| Decade: | 1950 |
| Dimensions: | 59.0 x 42.0 cm | 23.2283464566 x 16.5354330708 inches |
| Condition: | Excellent | | A - |
| Publisher: | LVA (Landesverkehrsabteilung) |
| Printed by: | Tiroler Graphik, Innsbruck |
| Category / Theme: |
Travel |
This charming and lively original vintage travel poster for Tyrol was issued by the Landesverkehrsabteilung (LVA) and dates to around 1957.
The design, signed by Maria Rehm of Hall in Tyrol, captures the joyful spirit of Alpine folk culture through a playful and highly stylized composition. Two figures in traditional Tyrolean dress dance exuberantly against a bright, simplified landscape. The male figure leaps energetically while tipping his hat, while the female dancer twirls gracefully in a full skirt, her ribbons and costume adding movement and rhythm to the scene. Behind them, a radiant sun and distant mountain peaks evoke the fresh air and natural beauty of the Austrian Alps.
Executed in a cheerful palette with clean lines and soft, painterly edges, the poster reflects the optimistic tone of postwar tourism promotion. It invites visitors to experience not only the scenic landscapes of Tyrol but also its rich traditions, music, and festive atmosphere. The stylization and lighthearted character of the figures give the work a timeless decorative appeal, typical of mid-century Austrian graphic design.
Condition: In excellent condition with strong colors and very clean overall presentation.
A delightful and highly decorative Alpine travel poster, appealing to collectors of Austrian tourism art, mid-century design, and folkloric imagery.