Designer: | Netzler, Kurt (1922-2006) |
Country: | Sweden |
Decade: | 1950 |
Year: | 1951 |
Dimensions: | 100 x 62 cm | 39.37 x 24.41 inches |
Condition: | Almost good | | B - |
Linen backed | |
Publisher: | SAS Scandinavian Airline System |
Printed by: | Törnbloms/Esselte STHLM |
Category: |
Airline/Aviation |
This is an original vintage travel poster promoting Scandinavian Airlines System (SAS) flights to Japan. Designed by the talented artist Netzler, the artwork blends traditional Japanese aesthetics with mid-century travel advertising.
The composition features two traditionally dressed Japanese figures, one in red and the other in green, wearing straw hats as they navigate a wooden raft across a reflective body of water. They hold long bamboo poles adorned with delicate pink cherry blossoms, reinforcing the connection to Japan’s cultural identity. Mount Fuji, with its snow-capped peak, stands majestically in the background, adding to the scene’s authenticity and sense of place.
Above, an SAS airplane soars through the sky, symbolizing the airline’s international reach. The muted green background is elegantly patterned, evoking Japanese design motifs. The bold red title "Japan" draws immediate attention, while the SAS logo and text at the bottom highlight the airline’s Scandinavian origins, mentioning Denmark, Norway, and Sweden.
The poster is in fair condition, showing signs of age-related wear, including small tears, missing corners, tape stains, and dirt. It has been mounted on linen for preservation. Despite the wear, the piece would look good when framed, serving as a nostalgic tribute to mid-century travel advertising.