Designer: | Bühler, Fritz (1888-1961) |
Country: | Switzerland |
Decade: | 1950 |
Year: | 1959 |
Dimensions: | 102 x 64 cm | 40.16 x 25.2 inches |
Condition: | Good | | B |
Publisher: | Swissair |
Printed by: | Buchdrukerei Winterthur |
Category: |
Airline/Aviation |
This is an authentic vintage Swissair poster from 1959, designed by Fritz Bühler, a celebrated Swiss graphic designer known for his bold, abstract compositions. The vibrant artwork features a large red Swiss flag with a white cross, prominently occupying the left side of the image. In the background, stylized depictions of Switzerland's iconic mountainous landscapes, alpine lakes, and charming architecture are rendered in rich, textured hues of blue, purple, and red.
A Swissair airplane is seen flying above the scenic landscape, evoking a sense of travel and adventure. The clean, modernist typography used for the "SWISSAIR" logo and "To Switzerland" caption enhances the mid-century aesthetic of the poster.
Despite its striking colors and overall appeal, the poster shows some signs of age. The left margin is rough, and small tears can be observed at the bottom edge. These minor imperfections contribute to its authentic vintage character, making it a valuable collectible for Swissair fans and aviation or mid-century design enthusiasts.