Oberland Bernois Suisse Berner Oberland

This original vintage Swiss travel poster promotes the Bernese Oberland, one of Switzerland’s most celebrated alpine regions. Issued by the Bernese Oberland Tourist Office in Interlaken and colorized by Ernst Bocchetti, the poster presents an inviting image of post-war alpine tourism and outdoor recreation.

The composition features a smiling skier standing confidently on a snowy slope under a bright blue sky. Dressed in classic late-1940s ski attire with a yellow sweater, black trousers, patterned gloves, and a red headscarf, she leans on her ski poles while resting one foot on a wooden ski standing upright in the snow. Behind her stretches a peaceful winter landscape of gentle slopes and evergreen trees, suggesting the pristine beauty and recreational appeal of the Swiss Alps.

The elegant script “Oberland Bernois – Suisse” across the top emphasizes the international appeal of the region, which has long been known for its spectacular scenery and world-class winter sports. Posters such as this were key elements in Switzerland’s tourism promotion during the mid-twentieth century, highlighting both the natural beauty and the fashionable lifestyle associated with alpine holidays.

According to the Swiss National Library, this poster was issued in 1947.

In excellent condition with strong colors and a well-preserved surface. A beautiful example of classic Swiss ski tourism advertising that would display superbly when framed.