Designer: | Heffer, Erik (1909-1995) |
Country: | Sweden |
Decade: | 1950 |
Year: | 1955 |
Dimensions: | 100.0 x 62.0 cm | 39.370078740000004 x 24.4094488188 inches |
Condition: | Very good | | B + |
Publisher: | SJ Reklam |
Printed by: | AB Svenska Telegrambyrån / AB Kopia Stockholm |
Category: |
Ocean Liner Railroad Travel |
This vibrant and rare original vintage travel poster, issued in 1955 by SJ (Statens Järnvägar, Swedish State Railways), promotes ferry travel from Trelleborg, Sweden, to Travemünde and Lübeck, Germany. Designed by Erik Heffer, the poster showcases his signature mid-century modern style with a sense of luxury and adventure.
The artwork depicts a stylish couple reclining on the deck of a ferry. The woman, with red hair wrapped in a blue scarf, wears black sunglasses and white gloves, exuding glamour. The man, dressed in a light suit with a green scarf, smokes a pipe while reading a newspaper, creating an atmosphere of leisure. Other passengers can be seen in the background, with white seagulls soaring in a bright blue sky, reinforcing the excitement of travel. The ship's deck, railings, and lifeboats frame the composition beautifully.
The typography is bold and engaging, with "TRAVEMÜNDE" in large red capital letters, emphasizing the destination. Below, "SJ SOMMARLED TILL KONTINENTEN" (SJ Summer Route to the Continent) is written in blue, highlighting the Swedish railway’s summer ferry connection to Germany.
This poster is in very good condition, with light age wear and a small tear at the bottom. The colors remain vibrant, and the design is well-preserved. It would look stunning framed, making it a fantastic addition to any collection of vintage travel posters.