Ansett-ANA Golden Jet Holiday Adelaide

A clean, modern airline travel poster promoting Adelaide through the Ansett-ANA “Golden Jet Holiday” campaign. The design relies on a striking single-colour photographic treatment: the cityscape and lakeside scene are rendered entirely in rich blue tones, giving the image a crisp, contemporary feel typical of late-1950s/1960s commercial travel graphics.

The upper image shows a calm lake bordered by trees, with rowers gliding across the water and a lone figure in a small boat in the foreground. Beyond the water, low-rise city buildings and hotel signage rise above the treeline, placing the viewer right at the edge of Adelaide’s parklands. The composition balances nature and city life — leisure in the foreground, urban comfort in the distance.

Below, bold typography dominates the lower half. The friendly, persuasive slogan — “Have more fun for less money on an Ansett-ANA Golden Jet Holiday” — leads into the oversized ANSETTANA wordmark, set in strong, confident sans-serif lettering. The phrase “Golden Jet Holiday” reinforces the jet-age glamour and affordability message, a key theme of mid-century airline advertising.

The poster’s power comes from its simplicity: limited colour, photographic realism, and big, optimistic type combine to sell Australia as accessible, modern, and enjoyable.

In very good condition. A rare poster seldom seen on the market.