Linjebuss

This is an authentic 1948 Swedish travel poster promoting Linjebuss (Swedish Transeuropean Bus Lines), the pioneering company that connected Scandinavia with the rest of Europe in the early postwar years.

Created by Herssons Annonsbyrå, this beautifully composed poster captures the serene charm of Swedish nature. A blue Volvo coach glides quietly along a sunlit forest road as a deer leaps across its path — a graceful and symbolic image of safe, comfortable, and harmonious travel through Europe’s recovering landscapes.

In January 1946, Linjebuss began operating its buses across war-torn Europe, at a time when much of the railway network was destroyed and aviation remained limited. The company’s overland routes became a vital link between the Nordic countries and the continent, marking the beginning of Linjebuss’s international operations and a new era of modern European mobility.

Printed in Sweden in 1948, this poster is in excellent condition, with fresh, vivid colors and minimal signs of age.

A rare and visually captivating piece of Scandinavian travel history, this poster perfectly reflects the optimism and elegance of late 1940s design — a superb addition to any collection of mid-century art, Volvo memorabilia, or vintage travel posters.