Tyrol Lermoos und Ehrwald mit Zugspitze

This is an original vintage Austrian travel poster from the 1950s, promoting winter tourism to the Tyrol region. The photograph features the picturesque villages of Lermoos and Ehrwald, set against the imposing backdrop of the Zugspitze, the highest mountain in Germany. Captured in crisp black and white by photographer A. Sückert, the image showcases a serene yet energetic winter scene, with a lively crowd gathered on the snowy hillside—most likely spectators of a ski race. The scene likely depicts the 1952 Tirol Ski Championships, which were held in Lermoos and included both downhill and slalom events.

The poster’s elegant layout includes bold, stylized “Tyrol” lettering at the bottom with “Austria” centered beneath it, evoking the timeless charm of mid-century European travel design. It was printed by Tiroler Graphik in Innsbruck and reflects the classic aesthetic of Austrian tourism promotion during that period.

In good vintage condition, the poster shows light age wear appropriate for its age. A small piece of the lower right corner is missing, though this minor flaw does not detract from its overall visual appeal and would be easily concealed when framed. This is a beautiful and atmospheric piece that captures the romance and tradition of alpine winter sports, making it a standout addition to any collection of vintage ski or travel posters.