SJ 1955 Billiga Vinterresor

This delightful vintage Swedish travel poster from 1955, promoting affordable winter trips with the Swedish State Railways (SJ), features a whimsical illustration of a skiing fox adorned with a red scarf, joyfully gliding through a snowy landscape. Smaller skiers in the background add depth to the wintry scene. The slogan "Inte bara för fjällrävar" (Not just for mountain foxes) humorously invites everyone to enjoy winter travel, blending charm and humor.

The vibrant blue background contrasts beautifully with the snowy white foreground, while the fox’s warm tones and red scarf create an eye-catching focal point. Below, the poster highlights the affordability of the trips and promotes the Post Office Savings Bank and holiday book as part of the campaign.

The poster is linen-backed with minor repairs, ensuring its preservation and enhancing its display quality. This piece is a captivating example of mid-20th-century Scandinavian travel advertising, combining playful design with practical messaging.