|Dimensions:||200 x 140 cm | 78.74 x 55.12 inches|
|Condition:||Almost good | | B -|
|Publisher:||Bilägarnas inköpsförening IC|
|Printed by:||J. Olsén Lito, STHLM|
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Transport yourself to a bygone era with this magnificent original vintage poster from 1949, proudly promoting the "Swedish IC Bilägarnas inköpsförening," which is now known as OK-Q8. This expansive artwork features an infectious smile adorning the face of a gentleman wearing the iconic IC petrol station hat.
The Swedish text boldly declares, "SERVICE med ett leende - BILÄGARNAS INKÖPSFÖRENING" (Service with a smile - Car Owners' Purchasing Center), encapsulating the association's commitment to providing exceptional service to car owners.
The history of IC dates back to 1926, a time when the market was dominated by a select few international players. In response, Sweden's professional motorists banded together, establishing a pioneering purchasing association called the Car Owners' Purchasing Center (IC). Their aim was to increase their influence over the pricing and availability of essential resources like oil and gasoline. This groundbreaking initiative marked the world's first of its kind. By 1936, just a decade later, Sweden boasted the lowest petrol prices in all of Europe—a testament to the association's enduring impact.
Preserved in its original form, this monumental 4-sheet poster remains unmounted, making it an extraordinary find for collectors and enthusiasts. Given its rarity, it is quite possible that this particular poster is the sole surviving copy in existence. While exhibiting signs of age, including wear, dirt, light discoloration, crumbles, and margin wear, it exudes an undeniable charm and carries with it a sense of history. Such rare gems are highly sought after and hold a special place in the world of vintage posters.
Embrace a piece of automotive heritage with this captivating vintage poster, a testament to the Swedish IC Bilägarnas inköpsförening and its pivotal role in shaping Sweden's motoring landscape.