La Suède - Värmland - Sweden

This original vintage Swedish travel poster celebrates Värmland, a picturesque region in western Sweden steeped in history and natural beauty. The poster features a young woman adorned in traditional attire, playing the "lur," an ancient Nordic instrument with roots dating back to the Middle Ages. Historically used in warfare and later by farmers and milkmaids for signaling, the lur holds significant cultural significance in Nordic heritage.

The artwork, crafted by the talented Anders Beckman, a prominent figure in Sweden's burgeoning advertising industry, captures the essence of Värmland's allure. Beckman, known for his diverse talents, studied at the University College of Arts, Crafts, and Design in Stockholm during the late 1920s and early 1930s.

This version of the poster, presented in French as "Terre Promise du Touriste," exudes a timeless charm that transcends language barriers. Although undated, the Royal Swedish Library attributes the creation of this poster to 1936, adding to its historical appeal.

Despite minor margin tears and signs of age, the poster boasts vibrant colors and remains in good condition, having never been displayed. Framed, it would undoubtedly enhance any space, serving as both a captivating artwork and a window into Sweden's rich cultural heritage.