Designer: | Hinnerud, Tor (1920-2005) |
Country: | Sweden |
Decade: | 1950 |
Year: | 1954 |
Dimensions: | 100 x 62 cm | 39.37 x 24.41 inches |
Condition: | Very good/excellent | | A-/B+ |
Publisher: | SJ Reklam |
Printed by: | Statens Reproduksjonsanstalt 1954 |
Category: |
Railroad Travel |
This vibrant vintage travel poster, created in 1954 by Tor Hinnerud, promotes "Billiga Rundturer" (Affordable Round Trips) offered by Swedish Railways (Statens Järnvägar). The design features a whimsical carnival theme, with a bold red-and-white striped tent as the centerpiece. Suspended under the tent are symbols of various modes of transportation—a plane, a ship, a train, and a bus—representing the diverse travel options available through the round-trip offers. Above the tent, a weather vane points in all directions, emphasizing year-round travel opportunities.
The background features a striking lime green and white striated texture, which adds movement and energy to the composition. The text "året runt" (year-round) is displayed prominently across the tent, while "billiga SJ Rundturer" is written in bold lettering below, reinforcing the message of affordable travel. The artist's name, "Hinnerud," is signed in the lower right corner. The playful and imaginative design makes this poster a captivating example of mid-century travel advertising. In excellent condition.