Vadstena - Sweden

This charming original Swedish travel poster promotes Vadstena, celebrated here as “the picturesque medieval town of St. Bridget.” The design is by Lennart Bergström (1914–2002), a noted Swedish illustrator and poster artist known for his clear, narrative style.

The composition presents a whimsical, storybook view of Vadstena, featuring its most important landmarks, including Vadstena Castle and the abbey church associated with Saint Bridget. Stylized figures in traditional dress, clergy, townspeople, and visitors animate the scene, reinforcing the town’s historical character and cultural heritage. The soft blue background and simplified forms are typical of mid-20th-century Scandinavian travel poster design, balancing clarity with warmth and approachability.

The poster is backed on linen and is in excellent condition, with strong colors and no significant flaws.