Designer: | Eidem, Paul Lorck (1909-1992) |
Country: | Norway |
Decade: | 1930 |
Year: | 1935 |
Dimensions: | 100.0 x 62.0 cm | 39.370078740000004 x 24.4094488188 inches |
Condition: | Good | | B |
Linen backed | |
Publisher: | Norges Statsbaner (NSB) |
Printed by: | Norsk Lith. Officin, Oslo |
Category: |
Travel |
This stunning and rare original Norwegian travel poster from 1935 was designed by Paul Lorck Eidem, a Norwegian illustrator and writer known for his distinct style and humor. It embodies classic Art Deco aesthetics, with bold colors, simplified forms, and dramatic composition.
The scene is a vibrant, almost fantastical interpretation of iconic Norwegian landscapes. At center stage is what appears to be Pulpit Rock (Preikestolen) — exaggerated for dramatic effect — with two tiny figures standing at the edge, gazing across a serene fjord. Below, a steamship cruises the still waters, while a railway line daringly tunnels through the cliffside — a delightful, surreal twist not found in reality, but wonderfully imaginative for travel promotion.
Published by the Norwegian State Railways, the poster promotes travel with both artistic flair and a touch of whimsy. The bold “NORWAY” title in orange on yellow further anchors it in the visual language of 1930s travel advertising.
This piece has some age-related wear: fold marks, a long tear that has been restored, and it's mounted on linen for preservation — all typical for vintage posters of this era. Its scarcity and condition make it a coveted collector’s item.