Svenska Turistförenings Årsskrift 1923

This 1923 antique original poster from the Swedish Tourist Association is a beautifully illustrated promotional piece, showcasing a map of Sweden as the central feature. The map highlights key regions, cities, and travel routes, with Hälsingland prominently marked, emphasizing it as the focus of the 1923 yearbook. Surrounding the map are intricate border illustrations depicting famous Swedish landmarks, including churches, castles, lighthouses, and picturesque townscapes. These vignettes celebrate Sweden's cultural and natural beauty.

The poster is designed in an art nouveau-inspired style, using earthy greens, reds, and black tones to create an elegant and inviting look. Ornamental flourishes in the corners and borders add a decorative charm, further enhancing its appeal. The text at the top, written in Swedish, translates to: "The Swedish Tourist Association wants to teach Swedes to know their own country", capturing the organization's mission to promote domestic tourism.

In very good condition, this poster shows fold marks, which add to its authenticity and historical character. It is an excellent example of vintage travel art.