SAS - fly to Scandinavia

This delightful and authentic travel poster was created by SAS to promote Scandinavia as an ideal summer travel destination. The poster features the text "For a round of holiday pleasure FLY to SCANDINAVIA by SAS SCANDINAVIAN AIRLINES SYSTEM."

Designed by Varney, who has created at least two SAS posters in the UK, the artwork is characterized by vibrant green circle stripes and whimsical illustrations of various summertime activities such as sunbathing on the beach, sailing on calm waters, dancing the night away, playing golf on lush greens, and indulging in savory seafood dishes. The poster also showcases a majestic green Viking figure, adding to its appeal and rarity.

This SAS poster is an extraordinary rarity, and we have not come across any other examples. It has been professionally mounted on linen and safeguarded with an acid-free barrier to preserve its timeless beauty for posterity.